When developing a marketing plan, many areas and people are , and therefore a short deadline can sometimes dictate the most industrial way of producing that piece – including the easy and quick identification of the public. Even though the ultimate goal is to generate sales, some artistic professionals, such as designers, for example, are involved in the process. Therefore, the question remains: is there a formula for developing marketing pieces?
When large companies hire large agencies to develop a campaign, it is common to see blockbusters with global actors as regulars in the commercials. There are several examples, ranging from O Boticário’s Christmas campaigns, which are mini-films that last up to eight minutes, to the simple Havaianas campaigns, for example, which featured Sabrina Sato in the most recent campaign.
And what about the interior? Formula or creativity?
However, in the smaller cities of the interior, things are different. In addition to working with even shorter deadlines (given that the time taken to create a campaign is different), it is even more difficult to produce hyper-artistic campaigns, since there is a correct way to reach the reader’s eyes.
Although design is an artistic expression (just like text), the ultimate goal of marketing is to generate sales, and so productivity is essential to always stay on track with deadlines. But that doesn’t mean that, because it’s less about “inspiration” and more about “perspiration,” advertising professionals need to deliver anything as long as it’s on time. Quite the opposite. Qualified professionals deliver their best work in the shortest amount of time, balancing marketing fundamentals with artistic expressions in the right measure.
That’s why it’s important to understand the formulas and vocatives that make up marketing, while also knowing who your target audience is and what the best way to deal with them is, in the end. Creativity and formula go hand in hand and are complementary in the production of advertising pieces.
2024: Does email marketing and website still make sense?
Furthermore, it is important not to forget that it is essential to be online most of the time, and that is why digital marketing ends up being very important. You cannot think about not having a website in 2024, for example. It is your company’s calling brazil whatsapp number data card and, therefore, it needs to be modern and up-to-date. Your company needs to tell a story, and knowing what its storytelling is is something that can attract new leads right away. Again, combining storytelling with design is creativity and a design formula at the same time.
Coca-Cola knows how to tell its story like no one else. Sometimes, a 20-second TV spot says more than many five-minute commercials out there – and only shows the brand once. Of course, not every brand needs to be Coca-Cola, but knowing how to tell your story through colors, the company’s voice, social media presence, email marketing and more, are extremely important ways to win over new potential customers.
Furthermore, promoting content marketing also strengthens your branding, adding value to your brand by humanizing your company and personalizing your service. In addition to being positive for your sales force, all of this is easy to do if you hire experienced professionals in the field.
Proactivity: a problem or a solution?
Thinking further ahead, it would be quite interesting to be able to proactively predict the needs of its customers. Nestlé did this when, back in the 1960s, it made persuasive advertising when it created NAN, the industrialized formula for breast milk, making how apprenticeships can help close the skills gap many mothers believe that their milk was weak, according to an article by Luisa Correia and João Peres. It is not morally correct, especially considering the way we do marketing today, more than 60 years later, but it is interesting to reflect on how marketing sometimes uses creativity to create the need itself.
According to the story, everything was so that women would feel encouraged to spend more with the dairy giant. “Nestlé, at least Nestlé Brazil, was perhaps the most skillful company in exploiting the fears arising from urbanization and scientific discourse. The idea that industrial food is superior and that there is a body constantly at risk (especially the baby’s body) was nurtured with care and money. To this end, the corporation tried to establish a direct relationship with consumers: coupons to receive free products, pamphlets that taught about this admirable urban life and recipe booklets began to become a practice…”
All of this is the result of a lot of research and a huge amount of knowledge based on your target audience, which is the basis for creating your product. That’s why some brands are testing different flavors of soft drinks and soda, changing the packaging of their chocolate brands, and much more. Being up-to-date isn’t just about reaching a younger audience, it’s also about being present in your competitors’ trends.
To be an inspiration or to be inspired?
Now, if you can create a trend that inspires your competitor, it’s a sign that your brand is strong and consolidated in the market – something that is chine directory very difficult to do, but not impossible. That’s how Apple works. It’s the one that sets the market trends, and that’s why it’s twice as concerned. There can’t be any mistakes or failures. There can’t be a touchbar that no one is inspired by. You have to get it right: you have to become a trend.
All of this makes the marketing game even more interesting, since competition and formula generate creativity. The most important thing is to understand that creativity here needs to have a different weight than purely artistic creativity, since the application has a different end goal. But that doesn’t make it any less important or deserves less attention.
Service, branding, planning, creation and more!
And advertising isn’t just about! generating leads, since you need to keep the customers you’ve already captivated! with good ideas and excellent! service! based on listening to their tastes and opinions. But a company can’t do marketing alone – and it can’t do it better than a ! professional agency! that has a complete focus on the area.
