This is a guest contribution from Raeleen Hooper.

Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender.

Here are four key trends that your blog or business should consider using to gain a competitive edge:

1. Mobilise 

The trend: Internet access via mobile has overtaken PCs. According to research by Neilsen, US adults spent on average 34 hours per month using mobile internet on smartphones compared with 27 hours on the PC. This supports Australian figures, with the Australian Communications and Media Authority (ACMA) finding that one in five Australians now access the internet only via smartphone.

For example, Australian print, design and 1000 mobile phone numbers website franchise network, Snap Franchising Ltd, has a desktop heavy audience with main traffic coming from the business to business environment, however it still receives approximately 30% of its traffic from mobile devices.

Top tool

• Facebook lead ads create a seamless updated 2024 mobile phone number data experience across mobile devices by enabling customers to sign up to lists without leaving the platform. For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. This feature also lets you customise call to action buttons and data such as location, age, gender and phone number, taken

• Facebook’s accurate targeting lets you ux crash course: wireframing advertise to a highly defined audience of only people who are likely to be interested in your product. When the right people see the right message at the right time, the advertising tends to be more effective. This has the potential to increase RIO on advertising as well.
• LinkedIn allows you to become your own  publisher and share thought leadership pieces in the B2B space.
• Twitter is now in the video space. The promoted video function allows you to effectively reach targeted and engaged users. It is easy for a business to upload and distribute video on Twitter, and measure the reach and effectiveness of their content.
• Within businesses such as Snap franchising, there are certain rules and boundaries that need to be adhered to. For example, a franchise owner is not able to advertise outside of their franchise areas. Therefore social media has enabled Snap franchise owners to specifically target their franchising area online, which is something that has been hard to do in the past.