Have you been searching for a way to boost customer engagement while saving money on WhatsApp conversation costs? Adding WhatsApp to a website as a live chat feature is the solution! And all you need is a 360dialog WhatsApp API account and telegram marketing this guide.
Having WhatsApp on your website can lower the cost of generating leads
With the WhatsApp chat option, WhatsApp Business API users get to use an opt-in method that motivates users to initiate a conversation. User-initiated How to add conversations cost less and fall under Free Tier Conversations. The WhatsApp chat option drives more user-initiated conversations, which automatically reduces the cost per conversation after the free 1,000 conversations threshold.
Can the WhatsApp chat option increase the success rate of ads?
When users follow an ad to a landing page and like what you see, they want to be able to easily get in touch with a business. Having a WhatsApp chat button makes it easier for potential customers to engage with your business. It also builds trust since users are able to get real-time responses. Having a live chat service increases a company’s conversion rate by 3.87% (Popupsmart, 2023).
What about businesses that don’t have live chat?
Efficient as it is, not all businesses offer the live chat option, and there are alternative solutions for adding WhatsApp to your website. By using click-to-WhatsApp links and QR codes, businesses can help customers initiate How to add a conversation from a variety of marketing channels. The link or code can lead customers to send messages to WhatsApp or it can lead them to a landing page, Contact Us page, etc.
Each WhatsApp interaction has the potential to become a conversion. That is why it’s important to store each number that initiates a conversation. WhatsApp API users can then create contact databases and send promotional bulk messages to engage customers.
Using attributions to manage leads – why and how?
Understanding where leads are coming from can help a business personalize its approach, enhancing the chances of conversion. That is why in api can significantly improve communications addition to integrating WhatsApp on a website, WhatsApp API users should explore third-party tools for tracking and managing contact lists.
360dialog has numerous partners that offer customizable tools that users can easily integrate with WhatsApp:
- Chatbots
- CRMs
- Automated Workflows via Zapier
- Rule engine features
Explore our integration documentation to learn more about the different options available to 360dialog’s API users.
Why is having a WhatsApp Business API account essential?
If you are not already a WhatsApp API user, official WhatsApp API Business Solution Providers (BSPs) such as 360dialog can help you unlock the full potential of WhatsApp chat. The WhatsApp Business API integrates seamlessly with our sale lead chat widget and other business solutions such as Team inboxes, automation solutions, and CRMs. You can manage thousands of daily WhatsApp messages coming from your website through:
- High Service level with no delays
- Multiple users and multiple devices access
- Automated responses and workflows (i.e. chat assignment and chat tagging)
- Integration with your CRM or Helpdesk
- 24/7 customer support with the addition of the WhatsApp chatbot feature.
The WhatsApp chat widget makes it easier for your business to respond to large volumes of customer queries, leading to a better customer experience.
