Understanding what resonates with your audience will allow you to fine-tune your approach Be open to experimentation Don’t be afraid to experiment with different monetization methods. Continually seek feedback from your audience to understand their preferences and improve your offerings 3 examples of brands on Telegram with an engaged community to inspire you (+ Bonus) Kamila Dantas Aug 19, 22 | 4 min read Recently, Telegram reached over 700 million monthly active users, making it one of the top 5 most downloaded apps worldwide.
With the growing popularity
the app announced the launch of Telegram Premium, its subscription telegram marketing version, with the aim of monetizing a part of its user base, allowing support for the continued development of the platform and access to additional exclusive features. With the Premium plan, the subscriber unlocks some of the most requested upgrades among users over the years, such as double limits, faster downloads, improved chat management, among others. We could identify two main reasons for this positive scenario for Telegram: First, instant messaging (remember that in 2019, during the “blackout” of Meta platforms —WhatsApp, Facebook and Instagram—, Telegram gained 70 million new users in 24 hours).
Second, and perhaps most
importantly, the possibility of building a sense of community onsite difference aside from the among audiences with common interests. A study conducted at Stanford University showed that belonging to communities has direct consequences on motivation, health and happiness. Research like this shows us why people are so engaged in communities like Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands. And Telegram scores extra points in terms of engagement. According to a study by Ayrshire, Telegram has a very high engagement rate, with 20% of views, while Instagram has 3% and Facebook 4%.
So, if you are a marketer
brand manager looking to join Telegram, I have selected three examples buying house b of brands that are doing an amazing job in terms of community and engagement. Get ready to be inspired! Brands that are using Telegram very well in their strategy Ted Talks Ted Talks is one of the most well-known video channels in the world for its inspiring and current content that showcases studies and lectures by experts from different fields, who share their knowledge every day with thousands of subscribers to the Ted Talks channels.
