The response rate helps you know what percentage of your subscribers were engag with the email after reading it. This is a key metric to assess the quality of your email content . It is calculat by dividing the click-through percentage by the open rate.
For example, if out of 25 emails sent, 20 are open and 15 are click, you have an open rate of 80% and a click rate of 60%, which gives a response rate of 75%. A high response rate means that your content is relevant and captures the attention of your subscribers.
Unsubscribe rate measures the percentage
of users who have decid to stop receiving your emails. A high unsubscribe rate may indicate that your content is irrelevant , that your sending frequency is too high, or that your audience segmentation is not adequate.
To go further in the analysis of your campaigns, you can also follow these statistics:
Geolocation of openings
Allows you to know the place of residence of each user and compare this data with other statistics. You can customize the design of your emails buy telemarketing lead according to the geographical preferences of your subscribers.
Helps you identify which operating systems or browsers are us to open your emails. This allows you to adapt your designs for better compatibility.
Email client
Helps you understand which email client your subscribers are using. Since clients can interpret HTML in different ways,
adapting your email design can improve readability
One of the great advantages of digital marketing over traditional marketing is the ability to measure your results almost instantly. By აუდიტორიასთან შესანიშნა closely monitoring the statistics of your email campaigns, you gain visibility into the behavior of your subscribers, allowing you to quickly adjust your strategy to improve your performance.
Tips to Improve Your Email Marketing Statistics
Provide america email list useful and quality content
Make sure your emails contain relevant information that meets the nes of your readers.
Segment your shipments
Use geolocation and software analytics information to target your messages more precisely.
