To describe it simply, marketing automation consists of using technology to automate the management of your marketing campaigns such as targeting, emailing, follow-up or lead nurturing. The settings can be made by you or based on predefined templates.
The main benefit of marketing automation is to accumulate knowledge about your prospects to personalize your campaigns . So much so that today, it is very difficult to do effective lead nurturing without automation.
Your marketing and sales teams save time
Your company’s marketing and sales managers are multi-tasking. With an automation solution, these managers can limit their time spent on repetitive and tedious tasks .
In terms of prospecting, marketing automation allows you to collect behavioral data on your prospects and assign them a score . This means recent mobile phone number lead you know more precisely which prospects need the attention of your sales staff.
Marketing automation software is not just for managing customers and prospects. They also act as databases for your team . Therefore, no matter where your staff is located, each member has access to the same up-to-date data.
You improve 報を理解、学習し、高速、適応性、正確性、コスト効 your relationship with your prospects and customers
Marketing automation software allows you to know the place of each prospect in the sales tunnel . You can then adapt your actions according to its maturity. Tailoring your approach to their interests makes
them more likely to be interested in your offers
In concrete terms, the software can be configured to perform certain actions based on information about your customers. In particular, it aleart news will be possible to target the content according to the content that really interests them .
An asset for your sales teams
With marketing automation, your salespeople no longer have to struggle for hours to determine whether a person is a lead or not . It is the tool that, thanks to your customer data, determines the interest to devote to a prospect or not.
