Google’s recent announcement of an update to its Local Services Policy , which will ban locksmith ads in Spain starting November 4, 2023, poses a significant challenge for this sector. Faced with this measure, locksmith companies must explore new digital marketing strategies to maintain their visibility and attract potential customers . Below, we offer you some effective tactics that can help overcome this barrier:
1. Local SEO: Organic presence optimization
With Google ads being removed, it is crucial to focus efforts on improving local SEO . Locksmiths can optimize their websites to appear in organic search results by focusing on relevant keywords such as “24 hour locksmiths” or “locksmiths in Alicante.” An essential aspect is listing your business on Google My Business (GMB) , making sure the information is accurate and detailed. Adding reviews and keeping contact information up to date will also be key to staying visible.
Example : A locksmith in Alicante could optimize its website with content focused on emergency services, highlighting its speed and professionalism.
2. Content Marketing: Creating Customer Value
Another effective strategy is creating valuable content through blogs and how-to guides that address topics of interest to users, such as tips for sweden phone number data improving home security or how to choose a good locksmith. This content not only generates traffic, but also positions the locksmith as an authority in its field.
Example : Publishing an article titled “5 Keys to Keeping Your Home Safe” and optimizing it for SEO can attract organic traffic.
3. Social Media Marketing: Direct Promotion
Since Google ads are limited, social media marketing like Facebook and Instagram are great alternatives for promoting services. Through local the agency won an event ads on these platforms, locksmiths can target their audience by geographic location, interests, and needs.
Example : A locksmith can run Facebook Ads campaigns targeting people in their area and promote special offers or emergency services.
4. Advertisements on alternative platforms
In addition to social media, exploring aero leads advertising platforms like Bing Ads or local online directories can be a viable option. While Google is dominant, other search engines also offer advertising opportunities to capture leads.
5. Email Marketing Strategy
Email marketing remains one of the most effective tools for staying in touch with current and potential customers. By creating personalized email campaigns that inform about promotions, services, and special offers, locksmiths can keep their business top of mind for consumers.
Example : A campaign offering discounts for new customers or reminders about lock inspections can be effective in maintaining customer relationships.
6. Local partnerships and collaborations
Another tactic that can benefit locksmiths is to collaborate with other local businesses . Partnering with construction companies, real estate agents, or property managers can open up new opportunities for service referrals.
Example : A locksmith could work with real estate agents to offer discounts to new homeowners who need to change their locks.
7. PPC campaigns on Google for other related services
Although locksmith service ads are prohibited, businesses in the sector can take advantage of PPC on Google to promote complementary services , such as the installation of security systems or smart locks.
Conclusion
Google’s ban on locksmith ads in Spain presents a challenge, but also an opportunity for companies in this sector to diversify their digital strategy. Taking advantage of local SEO , content marketing , social media and other platforms can not only mitigate the impact, but open new avenues for customer acquisition.
At Brandpost we can create a customized strategy to help you attract customers. Let’s talk.
