By Editorial Staff with No comments Digital InsightsDigital Marketing
Share this content
Retailers around the world are already leveraging Meta’s AI-powered solutions to quickly create content, develop deeper relationships with their customers, and increase sales, the company said in a press release sent to the media on Tuesday, March 12, 2024.
Its development comes because “buyers also want to make faster purchasing decisions without the need for external help or guidance.” Therefore, these new AI-based advertising tools from Mesta “provide more information and personalization at the moment when people encounter an ad to give them the confidence to make a purchase after seeing it.”
What are Meta’s new AI-based advertising tools?
Advantage+ Creative Optimizations in Advantage Suit
First, Meta reports that nearly all of its advertisers use at least one of the Advantage telemarketing sms phone number lead Suite tools to optimize their ad performance. At the same time, Reels and videos on its apps continue to grow, “as daily viewing time for all video types increased by more than 25% in the fourth quarter. In fact, users share Reels 3.5 billion times per day.”
The company says it is “bringing the power of video to more of Meta’s Advantage Suite products to help advertisers connect with their customers and boost performance.”
First, Advantage+ creative optimizations
A which can now automatically optimize video ads for viewing on Reels or the Facebook and Instagram mobile apps in the 9:16 format. Advantage+ creative optimizations also help advertisers dynamically create multiple variations of an ad so they can finding and attracting target customers personalize them based on what a person responds to best.
Secondly, advertisers using Advantage+ catalogue ads – which automatically deliver product recommendations to people based on their interests – will be able to import and use creatives such as branded videos or demo videos for customers, instead of static images. After announcing tests of this feature last year, it now enables all advertisers worldwide to offer shoppers more engaging product information in dynamic, personalised videos.
Finally, remember that in January we launched the ability for advertisers agent email list to use Advantage+ creatives in their Advantage+ catalog campaigns. Advertisers will now be able to upload a “hero” image in the center of their catalog ad, and we’ll then use Meta’s AI to dynamically show people the best products in their catalog to drive performance.
