Every now and then, an artistic avant-garde emerges as a response to the previous one, and it is natural for things to work this way. Since the study of artistic movements as a trend, it is interesting to understand how advertising absorbs these issues and even the reason behind these ruptures. Minimalism in the current trend emerges as a response: , dispute and identification.
Although artistic movements generally have very specific periods, in advertising and entertainment the timeframes are more flexible and tend to follow their own trends. For example, in Brazil, TV and radio almost a decade after the States – which delays some trends from infiltrating the national reality.
How it all began: minimalism and skeuomorphism
Vinyl records until the early 1990s, and VHS until the mid-2000s. Artistic trends in Brazil their own trends, and despite the European influence in the 1950s, with pop art dominating everything, here we have minimalism since the beginning of television. Whether due to ease of application or low technology, the middle of the last century has always simple lines. However, after a few years, things to change, and they would never be the same again – or would they?
But everything in the mid-1980s, when Hans Donner the game. The German designer the Globo logo with ultra-modern 3D for the time, as well as intermission vignettes, announcements and a graphic design that was to the rest of the world. It was in this decade that modernist skeuomorphism began to take shape, and it would remain that way for almost 20 years.
The skeuomorphism movement was by Apple with the launch of iOS, being up until iOS 6. Imitating real shapes and colors, ultra-realistic designs were the trend from the 90s to the 2000s. But, around the 2010s, things to change a lot, especially with the launch of Windows 8.
The Big Comeback: Minimalism Rules Design
With simple colors, straight lines and color contrasts, minimalism is back as a global trend. From now on, Microsoft’s operating system was to be on cell phones – since smartphones were starting to become popular. Along with them came iOS 7, which would forever change the way Apple works with its graphics package – and Rede Globo did the same for its media in 2014.
So the question remains: what is the trend behind this? It has been almost a decade since the beginning of this movement and, apparently, nothing greece whatsapp number data has . Quite the contrary, simple and reductive forms have taken over the market, with a dominance of 2D that controversy in the rebranding of Petz, for example.
One explanation for this trend could be the competition for attention in a multiplatform medium, with several screens at the same time and lots of advertising. With the popularization of short video apps, there is a tendency for people to pay little attention and, with an infinite player, just scroll through the timeline, without paying much attention. This means that your brand has only a few seconds to be recognized.
People Need Minimalism: A Clear Contest
This applies to people who only use TikTok, or to people who walk down the street, for example, watching a TikTok, passing billboards and several screens or televisions in shop windows.
The tendency is, therefore, for your brand to be recognized in the shortest possible time and, as a result, win the fight for the attention of what are the big trends the target audience. With Generation Z and Alpha dominating the use of social networks, gaining their attention ends up being quite a difficult task. Therefore, it is preferable to provide as much information as possible in the shortest possible space.
In this way, iconograms and brands that are lean and have their own name in the logo can be sure that they are not only future-proof, but also easier to gain attention. We are talking about a faster, more immediate generation that needs all the information in a short time, with little reading and, even, with a few seconds of video – before they skip the ad to watch the video they want.
Simplicity and readability: a return to the past!
So, much more than an artistic vanguard, minimalism marks ten years of its triumphant return and proves that it is here to stay, with several brands understanding that this is the way forward. App icons, various applications, in short! Minimalism is the chine directory current trend in advertising design and has been fulfilling its function with the target audience, proving that winning the dispute is also about looking to the past.
An example of this is the Burger King logo. While its main competitor has always been as minimalist as possible in its logos, BK used a 3D effect and a lot of information and text in its icon. To move forward into the future, they to the past with their own old logo for their rebranding, a completely minimalist version that was for many years since 1969.
It is worth remembering that minimalism is also an architectural trend and, therefore, is present all over the world, including UI design – in website creation. All information must be legible and easy to understand by the target audience. Simple and contrasting colors, for example, can be a priority here. Of course, it is also worth being creative, especially with the use of gradients and color mixing.
Conclusion: here to stay!
Today, they are apartments, TV series openings, streaming services, snack bars, and even Christmas and Carnival decorations – known for their typical maximalism. With minimalism dominating everything, it is important to understand where it applies and what the advantages of its use are, which values organization.
Therefore, when creating a brand, it is essential to know what the market trends are and, therefore, to know how to apply them. Nowadays! it is very important that! in the graphic design of your brand! the company is recognized with the least possible information so that, in this way, it wins the dispute with the immediate generation.
Currently, there are other artistic ! movements that play with the! nostalgia of skeuomorphism, such as vaporwave! as well as! mixtures between the two trends! such as neuromorphism.
