In our previous blog we briefly discussed the Google Marketing Live event. We briefly explained the various features and possibilities. The central theme of this event was “discovery”. In this blog we would like to tell you more about two interesting features that fit in perfectly: Discovery Ads and Gallery Ads. These two possibilities certainly fit in with the theme of this annual event. So it is high time to tell you more about the developments and possibilities!
Discovery Ads in Search
Google discover, an option that is actually a bit older. This topic was introduced last September. But at the marketing live event it was announced that a new addition will be added, Google discover will also be available for advertisers. In this way, a whatsapp data new form of advertising for your products and services is created. We are happy to tell you more about the options and challenges for Discovery Ads.
What is Discover?
Discover is actually nothing more than a feed that is shown on the homepage of the Google app and the homepage of Google.com on mobile devices. Users have a lot of influence here, because they can customize the feed themselves. This ສິ່ງທີ່ລວມຢູ່ໃນໂຄງການ IMPACT ພວກເຂົາເຈົ້າຖາມ, ທ່ານຕອບ Mastery? allows them to include topics that they find relevant. Based on the account settings of the users, Google uses information to customize the content of the feed. Points for this are, for example, the app activity and location history. Anyone who thinks that aob directory this is still a small development should scratch their heads: according to Google, more than 800 million people use Discover every month.
Discovery Ads not only offer ads for potential customers who are searching, but also for those who are on a journey of discovery. This gives you as an advertiser many options to promote. The reach is also increased by the variety of channels. Your ads can be shown on YouTube, Gmail, social tabs and therefore in the feed of Google Discover. What does your ad look like in terms of design? That depends on where it is displayed.
