Instance, on our business, we know that we’ve got an ebook being launched in a couple of months time on Digital Photography School so we’re already beginning to plan what sort of content we’ll use in the lead up to the launch of that ebook and during the launch period. Not just sales copy but how can we actually create content that builds awareness of a need in our readers and leads them to the point where they might want to purchase our ebook. We’re able to design a whole week of content around that topic of the launch for instance.
It’s also great if you’re working with
advertisers to be able to say, “In June, we’ve got this theme coming up. We’re going to tackle this theme and it relates to your product. Would you like to sponsor that type of content?” with other brands and collaborators. It also helps you to plan around holidays and seasonal events that might be coming up. I know, for us, we always have a whole heap of content that relates to the holidays in December and we’re planning that ahead of time.
It also helps you to mix up your content and updated 2024 mobile phone number data achieve certain goals. Every blogger will know that some type of content is more shareable than others so it’s great to have shareable content in the mix. But some bloggers fall into the trap of only creating that type of content. They forget to weave into the mix of content, content that helps to build community, that helps to teach, and sometimes, that helps to sell. A calendar helps you to be more intentional about those different objectives.
There’s a whole heap of reasons why
a calendar might be good for your blog and some Being hit by a filter or manual sanctions great tools out there to help you with this (and I’ll mention some of them at the end of this podcast), but today, I want to encourage you, just create a very simple calendar just for next week on your blog. Here’s how to do it.
Firstly, calculate how many posts you want to write next week. There is no right or wrong answer to this. More frequent posts are good on some levels canada people but not if it comes at the expense of the quality of your content. Three posts, four posts, five posts, it doesn’t really matter. Just calculate how many you want to write next week or publish next week. Then, set up a spreadsheet. Could be a spreadsheet, could just be a Word document, or a piece of paper if you really want to go that way.
