Do you ever ask your customers what they think of your company’s emails? You’d be surprised how little attention is paid to customer opinions. And yet customer feedback is the secret weapon of a successful email campaign. Not convinced yet? Then definitely read this article.
A recent study showed that by 2024 there will be almost 4.5 billion email users worldwide. And that 99% of these email users also check their inbox daily. With professionals doing this up to 15 times a day.
The Most Forgotten Email Statistic
Enough reason to use e-mail as a marketing channel and to keep an eye on the results. When talking about the results of an e-mail campaign, you hear marketers talk about deliverability , opens , clicks and the percentage of recipients that unsubscribe.
These are powerful statistics that indicate how well an email campaign is performing. And certainly important to discover where opportunities lie for improvement. And yet, an important statistic is missing. Namely that of customer feedback.
And I’m not talking about the Net phone number library Promoter Score (NPS). No, I’m really talking about how your customer evaluates your emails.
Collect customer feedback via email
Your customers have an opinion, but they don’t share it
Imagine a customer is dissatisfied with an email. For example, your customer finds the email unclear, incorrect or inappropriate. This is the ഡ്യൂപ്ലിക്കേറ്റ് PST ഫയലുകൾ എങ്ങനെ ഇല്ലാതാക്കാം? ലളിതമായ പ്രക്രിയ kind of feedback you want to collect as a marketer. Because based on that, you are able to improve your emails and align them with your customer expectations. They are happy, you are happy.
But how do you get this feedback? A bw lists customer will not immediately contact customer service to report minor frustrations. No, that often goes too far.
A customer will not always be satisfied with the emails he receives. But that is no reason to contact the company. It is often about small things that irritate or stand out. From a spelling mistake, a broken link to irritation about completely irrelevant content. And it is precisely these small things that are usually the quickest and easiest to solve and can have a big impact on customer satisfaction. And we all know: satisfied customers bring in more.
