Everyone knows that Google takes into account more than 200 ranking factors, but not everyone knows that pages with a CTR above average have a higher rating. We offer you several proven ways to increase the CTR of a website and its individual pages:
which will help increase the number of target clicks;
- Write short and effective meta special database descriptions. Capitalize every word in them, use attention-grabbing symbols;
- Use images, video content on your pages. This is necessary to increase the click-through rate and, of course, engagement;
- create simple but attractive titles. Pay special attention to the design of the snippet. More details about this are given in our article «Website snippet: what is it, how is it formed, how to compose it correctly»;
- Optimize page loading speed. This is an important factor in determining the success of CTR in marketing. If a web page loads slowly, people will go to another site.
When thinking about how to find out CTR
It compare your website’s performance with your competitors regularly. If it turns out that your website is worse in terms of CTR and traffic, it is important to find out why. Most content that gets a good response has meta tags, titles, and content that are synchronized with each other and created to achieve the goal (informational/advertising) depending on the nature of the search. Make sure that your content is also synchronized and that keywords are used appropriately.
CTR of mailings
While this method may seem outdated, it the hearts of the people is very difficult shouldn’t be discounted for customer acquisition. In 2022, the average email CTR is 2.69% in all industries. To increase the click-through rate of your emails, try to:
- make an irresistible offer to generate clicks;
- create content specifically tailored to a specific audience;
- use keywords that people are searching for.
Some marketing methods to increase aero leads attention to your offers include promotions, sweepstakes, price discounts, limited-time offers, or offers offered only to certain users.
Don’t forget to include a map of your offline store location, seller ratings, and contact information. These text extensions can give you an extra edge over others.
Conclusions
In most cases, the question of how to increase CTR often remains open, because time goes forward, and user preferences change. Try to experiment with the implementation of marketing strategies, monitor changes in indicators. If you are not very familiar with the development of such strategies and monitoring systems for important KPIs, you can ask for help from our agency, where this work will be done professionally.
