Marketing technology is more than just marketing! Scott Brinker divides MarTech into six major areas, including data management, integrated marketing channels, advertising promotion, content as user experience, customer relationship management, and commercial sales technology. The following is a brief introduction to the six major areas and applications of MarTech:
1. Data application (Data)
Data is the foundation of marketing. Using data to drive marketing decisions can help companies understand consumer behavior more accurately. And conduct personalized sms promotional campaign marketing. For example, corporate websites now use data management tools such as Google Analytics to collect. Analyze and apply large amounts of customer data to improve marketing results. Recently, amid the sharp decline in advertising profits. Companies have become more focused on using MarTech to collect first-party data on customers .
2. Integrated management (Management)
Multi-channel marketing integration ensures consistency and coordination of marketing messages. For example, Crescendo Labs’ MAAC marketing platform is based on LINE marketing, which can help companies integrate customer behavior data on LINE and websites, and transfer click data, web browsing, shopping cart items, and past purchase records through LINE painlessly. Transfer LINE data to other platforms, synchronize data in the CRM system, track customer behavior across channels, and build a complete customer profile.
3. Advertising & Promotion
Digital advertising technology allows companies to accurately locate target customer groups and carry out efficient advertising. the 6 best content management systems for 2024 For example, Google Ads and Meta Ads Manager help companies maximize advertising effects through technologies such as programmatic advertising and automated delivery, and have an advertising backend to allow users to understand the effectiveness of each ad delivery.
4. Content & User Experience (Content & Experience)
Content marketing and user experience refer to “content management”. No matter which channel is used, content management and user experience are to enable consumers to get better services and value, have a good user experience, and create a positive brand image.
5. Social & Relationships
Social media and CRM tools help companies manage bwlists customer relationships and promote ongoing interactions with customers. As social software becomes increasingly developed, in addition to communicating with audiences and maintaining member relationships through social media such as Facebook and LINE, companies today also need to introduce CRM tools to track customer behavior across different channels and provide personalized marketing messages.
