Starting from consumers, investors, to competitors

Rebranding is a strategy that is not easy to decide or do. If successful, it will increase profits, but if it fails, it can destroy the company’s value. Here are 5 examples of companies that have successfully rebranded.

The decision to rebrand a company is not an easy Starting from consumers, investors, to competitors  one. It requires careful consideration because it will eventually bring about major changes to the company’s internal affairs, as well as its relationship with external parties.

Also Read: 4 Reasons You Starting from consumers  Need to Rebrand

This significant change is what then makes the re-branding strategy always have 2 sides; if successful, it will provide great benefits for the company, and if it fails, it has the potential to destroy the value of the company itself. Therefore, the decision to re-brand is actuallyStarting from consumers, investors, to competitors  very risky, but also full of significant good changes.

Many companies fail in executing their re-branding strategy , but many can come out and succeed. In this article, we will discuss 5 companies europe cell phone number list with a good re-branding journey , to inspire you.

5 Inspiring Company Starting from consumers  Rebrandings

Re-branding strategy is a unified plan to make changes to a company’s identity. It’s not just about the logo and design, but also about the values ​​that are carried and want to be shared with the public. The right re-branding can make the public stick even more and not hesitate to give their loyalty. What is an example? Here is a complete description,

1. Re-branding ala McD

This interesting story comes from a large American food company, which already has hundreds of outlets in Indonesia. Yep. McDonald’s or Bitrix-ൽ വെബ്‌സൈറ്റ് ഹോസ്റ്റിംഗ് മികച്ചതിൻ്റെ റാങ്കിംഗ് commonly referred to as McD. This company once experienced a decline, because it turned out to have a negative image in society. McD is seen as a junk food company, which is the cause of obesity in society. There was even a movement to refuse to eat McD products.

In response to this, McD set a rebranding Starting from consumers, investors, to competitors  strategy by changing the company’s value as a healthy food provider. The way is by adding a healthy menu in its outlets, and using commercials showing the lives of healthy young families. This strategy proved successful after McD received an increase in turnover of up to 5% in the following quarter.

2. Apple-style re-branding

Believe me, the product re-branding strategy is what saved Apple from extinction. Apple had experienced a drop in turnover due to the au cell numbers  rigidity of the products produced. Unable to follow market tastes, and slow in developing products. Before the worst happened, Steve Jobs did a re-branding by changing crucial points in Apple products, starting from design, innards, product types, to prices.

The results of the re-branding are evident today, where Apple still sits as one of the market leaders in the technology industry.

3. Harley Davidson-style re-branding

This big bike manufacturer was once almost bankrupt. The cause was the company’s inability to provide quality rides. So Harley Davidson only appeared as a big name, but in fact was crushed by competitors in terms of product quality. That’s why the company immediately re-branded by making major changes in the production sector. The key is to prioritize consumer needs, and position Harley Davidson as a product that can meet those needs.

4. Walmart-style re-branding

This marketplace was unlucky because it was considered an online store with exorbitant prices. As a result, consumers fled and preferred to transact at other online stalls. Knowing this setback, Walmart immediately took the initiative to re-brand . One of the most famous strategies was the change in tagline to ‘Always-Low-Prices’, which implied easy transactions without expensive fees.

This re-branding turned out to be effective, because Walmart was proven to be able to survive the global crisis in the economic industry in 2008.

5. UPS style re-branding

This shipping company is a living proof that rebranding changes everything. Before changing its tagline to ‘What-can-brown-do-for-you?’, UPS suffered a crushing defeat from FedEx. However, it turns out that this tagline change was able to bring UPS to earn turnover up to 2 times that of FedEx, due to the increase in good image that emerged among consumers.

Those are 5 world companies that are famous for their successful rebranding . Hopefully it can inspire your future business success!