We had a world first in 1992 when AMEV understood “that not everyone is the same”. In a TV commercial for life insurance (at the height of the AIDS epidemic, mind you!) they showed two gay couples and a lesbian couple. That was 32 years ago, but it is typical […]
Sony has introduc a new generation of the ZV-1 vlogger camera from the ZV family, call the Sony ZV-1 II . It is therefore an upgrade of the model that was introduc three years ago and is now being upgrad with some functionalities. The ZV-1 II has an Exmor RS […]
the product is aimed at and using strategic messaging and positioning to create an irresistible appeal. In this process, researching and understanding the target audience becomes important not only to get the product into. the hands of the right people also to build a strong message and reflect the value […]
Lithos Digital was at one of the largest trade shows, in terms of both size and history, worldwide. We are referring to the China Import and Export Fair, also known as the Canton Fair. The purpose of this long business trip was to bring China’s innovation to our customers in […]
media platforms and mobile applications, deploying video content will also become easier and more convenient than ever. The integration of AI and chatbots In 2024, we can expect to see a strong integration of artificial intelligence (AI) and chatbots in content marketing implementation. These technologies will help enhance customer interaction […]
Paying with a card on LPP buses in Ljubljana is something that users have been wanting for a long time. Above all, this is an inappropriately more convenient solution for those who do not ride LPP buses often. We all think of tourists first. But there are also occasional visitors […]
When people ask around about the best tools for online marketing, they usually come up with familiar names. Moz, Ahrefs, Majestic, Semrush, Searchmetrics and Sistrix. These tools are all good indeed, and also all very expensive. As a freelancer, these tools are even unaffordable, let alone having more than one. […]
Answear successfully implement the Wear&Share sustainable project in Slovenia for the second year in a row. In collaboration with Valtex, they combin fashion guidelines with social responsibility and environmental awareness. Almost 17 tons of us clothes were collect, which confirms that clothes can easily get a new life and thus […]
Today we will consider the specifics of startup development and marketing strategies with examples. We have been working with international projects for more than 8 years – in the IT, fintech, marketing, gaming industries. We have collected all our experience and conclusions in a clear instruction. Before considering options for […]
Inbound marketing is a method that has into a key strategy in the digital era. It offers several benefits to companies that are looking to efficiently attract, engage and retain their audience. Next up, we are going to tell you about The marketing that you need to know. Inbound marketing […]
This is a chain of links that shows a person the path he took to reach a specific page of the site. Using these links, he can quickly return to a section or several back. Such links are usually placed at the top of the page and look something like […]
Dispersion is one of the main indicators in analytics. It shows statistics on how much data deviates from the average value. If the results are close to the middle, then the dispersion is low, and if they are distant, then the dispersion is high. The higher the dispersion, the more […]
