To describe it simply, marketing automation consists of using technology to automate the management of your marketing campaigns such as targeting, emailing, follow-up or lead nurturing. The settings can be made by you or based on predefined templates. The main benefit of marketing automation is to accumulate knowledge about your […]
Unlike traditional approaches, it focuses on providing value up front rather than interrupting your prospects’ daily lives with unsolicited sales pitches. It relies on the use of various digital channels including social media, content marketing, marketing automation, and more. The evolution of prospecting Traditional prospecting methods, such as cold calling […]
However, you need to know that a large part of copywriting is based on patterns and writing templates. In most cases, solid texts written by someone with good skills and knowledge of the market and sales techniques work better than texts written by a future Nobel Prize winner or a […]
