Personalization is at the heart of effective email marketing. Consumers expect to receive relevant and personalized content. Artificial Intelligence allows you to take personalization to a more advanced level by analyzing user data to create detailed profiles. With these profiles, you can: Segment your audience more precisely based on their […]
The response rate helps you know what percentage of your subscribers were engag with the email after reading it. This is a key metric to assess the quality of your email content . It is calculat by dividing the click-through percentage by the open rate. For example, if out of […]
Clickbait plays straight to our atavistic nature. We humans are constantly looking for information about the world around us. This is because we need information to survive. A group of cavemen know where they can hunt mammoths. This knowledge is the foundation for them to provide food for themselves and […]
A revenue growth system is the process, methodology. And tools needed to create repeatable, predictable, and scalable revenue growth for your business. Increase B2B Revenue in the Digital Age. Typically, these actions, steps, and processes are performed by marketing, sales, and customer service. Where marketing works to build brand awareness […]
Inbound marketing is considered the most effective strategy in b2b not only to generate valuable new leads, but above all to create a long-term trusting relationship with them. Here are our tips for a successful plan Have a compelling story More and more b2b companies today tell generic, trivial and […]
