What do you actually do? Can you explain what your job entails? But how exactly do you work? These are just a few questions that you have probably been asked at a birthday party or in a pub. You hear the question, think about it and reluctantly tell a story that would almost put you to sleep. How can you visualize what your company does and how do you ensure that this comes across to your target group? A company video offers a solution and is often much more entertaining than a boring story.
Why make videos about your business?
That you have to make a video about your company is okay, but why exactly do you choose to make a video? We have listed a number of advantages for you below:
Explanation simplified
A video is not only easy to watch, but the image and sound also reinforce the message you want to convey. This makes it easier to highlight strong points and nullify the weak points. After all, you can only really explain clearly what you are doing by showing it. In addition, the human brain absorbs videos much faster than it absorbs text.
Boost your sales
YouTube is one of the largest search engines after Google and videos that are watched en masse are product videos. Products become tangible when we see them in use, which leads to the need to want to use it ourselves. Kissmetrics, an Analytics telegram database users list blog, has done research on this. The willingness to buy among people was up to 85% higher after watching a video!
Broadening your audience
The preferences of the content supply vary and that is a good thing. Because one person listens to a podcast, another prefers to read an exciting text, but the vast majority of people prefer to watch a video. By integrating company videos in your content, you can appeal to a wider audience. An additional advantage is that videos are shared ກາຍເປັນຜູ້ນໍາທີ່ດີຂຶ້ນຜ່ານວິກິດການ much faster on social media than text messages. When you use a video in your social posts, you have up to 10 times more chance of being shared or liked. This also increases your reach.
Bind instead of bounce
Offering content in the form of a video is a aleart news good way to ensure that people stay on your website longer. This creates a bond with your website visitors and thus also reduces your bounce rate.
Branding
By placing a company video, you give the visitor a look behind the scenes of your company. You can create recognition by having the same people come forward or by using certain places of the company over and over again. You can also use a company video to adjust the image of your company. For example, a video about the staff gives a personal view of your company, the ultimate form of branding .
