The day open with a look at the changes within search engines over the years and a look ahead to the future. This brief look back at the past makes us realize how fast things are moving in the world of search engine marketing. It was only in 2005 that we start talking about paid results in search engines. In 2019 (14 years later) we have automat bidding, Google Shopping , etc. This proves once again that the online landscape is constantly changing.
We are currently in the era of Artificial Intelligence, made possible by the increasing computing power of the cloud. According to James Whittaker (Microsoft), the computing power of the cloud doubles every 2 years. In addition, Conversational UI through Voice Search is strongly on the rise. Augment Reality is also getting better and better, think of consumers who gain visual information through AR before they proce to purchase.
How does AI work? We will answer that question in this blog
Voice Search
As mention, Voice Search is on the rise. According to Lee Boonstra (Google) and Christi Olsen (Microsoft), Voice Search is currently mainly us to answer a question. No separate data can currently be shar from Voice Search due to the fact that voice commands are convert into search queries by Google and Microsoft. Among our current search terms in Google or Bing Ads, we can recognize spoken searches by the following search terms overseas data that are usually longer than 3 to 5 words: ‘how’, ‘what’, ‘why’, ‘how much’.
Responding to Voice Search
With a handy tool like DialogFlow យុទ្ធសាស្ត្រចរចាចំនួន ៩ ជាមួយអ្នកផ្គត់ផ្គង់ you can already start playing into Voice Search. DialogFlow is a handy tool for a conversation between you and the Assistant. For example, current FAQ pages can easily aleart news be convert into a spoken conversation between a person and Voice Assistant. Currently, Voice Search is mainly us for simple tasks, such as answering a question or retrieving information on the web. An opportunity for companies is to create actions for the Voice Assistant that can be perform on your website via the Assistant, for example booking a hotel room or reserving a table at a restaurant. In addition, Voice Assistants can ensure an emotional bond between customer and company through spoken contact.
