These are some of the concerns, for which we will try to help you in this article.
SPAM filters can be activated for a variety of reason. Causing your messages to go directly to the SPAM folder instead of the regular inbox.
Clearly SPAM filters have become much more sophisticated, for this reason they are activated by taking into account various bulk mail masters factors and not only the subject of the message. You can find other suggestions on how to avoid SPAM filters, also by reading the articles on our blog:
- 16 Ways to Avoid Ending Up in the Junk Mail
- How to ensure that the newsletters you send do not end up in SPAM
Next time, when you take the time to write the subject of your message, check the list of words we have prepared for you and make sure you do not use words that could cause you problems.
We also recommend that you bookmark this list so you can always have it handy when you prepare your messages.
It is important to know the basics of how email marketing works, regardless of whether you are a beginner or an expert. Not understanding these basic principles makes email marketing technology completely useless.
One of the fundamental premises of what are tangible fixed assets? marketing automation is “email engagement”. As modern marketers we often face doubts regarding the success of our email messages – they should generate engagement, conversions and most importantly, revenue.
Even with many sophisticated tools and crowded desks, we can still ignore the fundamentals of successful email marketing.
We have prepared for you a list of 12 tips and techniques that will excite all newcomers to the field of email marketing while reminding experts of key best practices.
1. Make communication personal
Messages sent by a person (e.g. first name last name) have a higher level of engagement than messages sent by a company’s info (e.g. info@company name) – except in the case where the brand is already highly recognizable, e.g. Coca Cola.
2. Stay away from the average length of the object
What determines the degree of your open messages is the subject of your message . But success depends on more than just the length of the subject. Subjects that are 60 to 70 words long do not lead to either opens or link clicks.
Research shows that subject lines fans data with more than 70 characters increase the number of clicks on links within opened messages, while subject lines with less than 50 characters increase the number of opened messages.
