A few more design tips: develop a unifie style for stories . Think about the font and headings, place accents and leave some “air”. Trust the work on the style to a web designer. He knows what to do with it; use interactivity . The user is more deeply involve if he interacts with the content. Add clickable elements to the story, as was done, for example, in the social project “live | were”. Design in storytelling Storytelling in Marketing: Tips for Writing Interesting Stories Below you will find 5 working recommendations for improving your storytelling technology.
Determine the purpose of the story
In storytelling, all goals can be divide into lithuania phone number library two categories: to teach and to sell. There is no need to set many tasks for the story. It is create to be remember. Stories without direct advertising Storytelling does not follow the usual marketing canons. A mandatory call to action at the end will ruin the whole idea, and instead of emotions, the consumer will be left with the feeling that he was deceive. After all, storytelling in advertising is a tool for engagement and emotional attachment to the brand, not direct sales.
Creating Story Heroes.
Users are interest in following characters that are similar to themselves. Create the main character of stories base on the portrait of the target audience. If for some reason the character differs from the potential client (for example, if you are talking about a real person), still try to find common features. Maintaining the structure of the story Every story has a beginning, development, and ending. The tricky part is that storytelling doesn’t require strict adherence to the order of the components. You can start with the end, intrigue with the this is also used by search engines to better development, and move on to the beginning.
Experiment to surprise your audience.
Although storytelling allows for some yeezy 350 boost v2s liberties, the structure must be respect. Work through each point. The narrative must flow from one act to the next. Emotions in moderation The story can be fictional or real. The main thing is that it sounds believable. Add emotions, but do not overdo it, so that the output does not turn out to be a note for the tabloids. Use touching moments in measur doses. Start Internet Marketing Learn how internet marketing can help you get more clients Read more image Examples of storytelling in advertising A touching video from Zewa, which addresses the problem of inequality in families.
