Promotion, slogan ≠ unique selling proposition A common mistake, distance into the abyss. Promotions end, slogans change, USP remains. Examples: “Treat caries – get teeth whitening as a gift” – promotion; “Our clients always have white teeth after contacting us” is a complete USP. Openly copying a brand is a path to the abyss! A number of marketers have a mania for studying competitors’ brands that goes beyond reasonable limits. The result is copying absolutely everything, right down to the unique selling proposition. If you like what your competitors offer, adapt it, modify it, but you can’t copy-paste! Incorrect header length The title is the main element that begins the acquaintance with any text of the landing page, article, your USP.
It is a kind of inscription on the door that will show
Whether it is worth opening. Too short luxembourg phone number library and purely informative USP titles will not interest the user. For example, what will the title ” Rent of production equipment ” or ” Face cream from professionals ” say about the uniqueness or originality of the commercial offer? Such a short message does not signal the user, information that will arouse curiosity. The same goes for headlines that are too long. For example, something like this will definitely not bring new customers to your company: “You will be speechless when you learn how much you will save if you buy an innovative face cream from
In addition to being too long,
This sentence contains an over-promise that is more likely to repel the user than attract him. The ideal length of the title is considere to be 50-70 characters. And, of course, it should contain a unique idea that combines the name and the benefit for the client. For example: “The company offers to easily and quickly call an inexpensive taxi at night”; “Get 100 new Instagram followers every week.” To create a good headline, you can use the 4U formula. Vague wording Your USP and all the ways it is conveye should provide. A clear understanding a lot of businesses went under which led to of who your services or products are intend for.
Let’s list the most common mistakes in a unique selling proposition
Relate to the vagueness of the wording. There is yeezy 350 boost v2s no clearly state benefit. The advertiser focuses on describing themselves, but there is no attention to the consumer; complete dissonance between the promises in the text and how business is actually conducte; template expressions like That has been working in the field for more than 3 years…”; lack of a specific offer, no numbers, conditions, prices. To avoid such problems with your USP, think about how your company differs from competitors and how you can clearly communicate this to your audience.
