A welcome email is the first email a subscriber receives after signing up for your newsletter. It is the first contact between you and the customer, meaning it is an opportunity to capture their attention and generate interest in your business.
Typically sent to a customer when they make their first purchase, or if they have subscribed to a service. Club or similar, these emails have an average open rate of 57.8% compared to 14.6% for other types of emails.
Why waste this attention by creating a poorly designed, illegible, text-heavy email, as many senders do?
Welcome emails: 8 examples to convert your bulk email marketing services subscribers. When a customer receives a welcome newsletter with a lot of information and no format, they often lose interest in continuing to read.
Don’t let the same thing happen to your readers, create an incredible newsletter and take advantage of it to build a long-term relationship.
Why and how to get the most out of your welcome email?
A first email is a first contact. It can be compared to a first impression: it has a great influence on the perception of new users towards your business. If you don’t stand out in your first email, you can say goodbye to opening the rest of your emails.
Sending a simple thank you message might be the easiest way to do it, but it’s not the most efficient. Such messages are often closed-ended, and closed-ended messages can’t lead to meaningful conversation and engagement.
Welcome email ideas and examples
1. The self-introduction welcome email
Unless you’re a well-known brand, you can use what type of strategy is email marketing your welcome email to introduce your company to new subscribers.
Start by welcoming them into the family. Introduce your business and show them the benefits of being connected with your company.
The personalized message
Email personalization works. 79% of companies that exceed revenue goals have a documented personalization strategy.
Large companies use machine learning and fans data artificial intelligence to generate and send highly personalized emails.
In fact, Adobe recently released the results of a real-time marketing study, which showed that 77% of marketers think email personalization is great for business.
