E-commerce platforms allow users to buy and sell goods or services online. They became popular in the early days because they saved the cost and expense of physical stores. With the booming development of e-commerce, more ecosystems have developed in the market to assist e-commerce operations, including e-commerce platforms that assist digital transformation, CRM platforms that help bulk sms master merchants integrate multi-channel data, etc., and a number of e-commerce ecosystem tools. There has been another boom in e-commerce operations. Based on the above developments. The current advantages of e-commerce operations mainly divided into the following three points:
Advantages of e-commerce operations 1: Save costs and expenses of physical stores
Compared with physical stores, opening an e-commerce store can significantly reduce rent. Decoration and personnel costs, and the e-commerce platform has low setup and maintenance costs. Business operators can update product catalogs. Adjust price strategies at any time. And quickly launch promotions based on market demand. The convenience of these e-commerce stores is unmatched by traditional physical stores in the past.
Advantages of e-commerce operations 2: Not limited by time and space, displaying products 24 hours a day
Another advantage of e-commerce is that it can break through the time and space limitations of traditional commerce. Users can browse their favorite products at any time in the dead of night. This seamless shopping experience allows customers to browse products and make purchases at any whim. decision-making and provide a consumer experience that cannot be satisfied by physical stores in the past.
Advantages of e-commerce management 3: E-commerce marketing and operation digitization, breakthrough in revenue
Using 8 best ai logo generators for 2024 to build your brand quickly and efficiently e-commerce platforms can collect a large amount of customer data, including consumer purchasing behavior, preferences and feedback. This data can be used to optimize product recommendations, push personalized marketing messages and improve customer service, further increasing conversion rates and customer loyalty. . Nowadays, many Martech tools are emerging to help brands integrate member information from different channels, allowing brands to utilize consumer data from different channels to achieve automated marketing .
For automated marketing cases of e-commerce brands, please refer to:
- Nescafé: From channel to DTC! Create bwlists an automated customer journey and use LINE to master consumer profiles
- Yishengshi Aromatherapy Life Center: Automatic journey integrates online and offline member data, achieving a repurchase rate of 85%
