This past weekend, Google announced that it has launched a new technique to improve its search engine algorithms. This technique has been dubbed ‘BERT’ and is a major change, with which Google hopes to better understand the intent behind a search query.
What exactly is Google BERT?
BERT is not just a random name, but stands for Bidirectional Encoder Representations from Transformers. This technique is an improvement of ‘natural language processing’ (NLP). In short, BERT ensures that search engines no longer look at the words in search queries one by one, but take into account the relationship between the words themselves.
Thanks to this form of artificial intelligence, Google can better interpret the intention of the search query. As a result, the algorithm will be able to propose better and more relevant results to the user.
What is the consequence of BERT?
An example of BERT is the image below, released by Google itself:
google-bert-example
In the past, Google would not have understood the importance of ‘for someone’ in the sentence, and would therefore largely ignore it. The result was that the user would see a search result that was too general.
Thanks to BERT, the words ‘for someone’ are now considered in relation to the other words, and their importance becomes clear. As a result, the updated 2024 mobile phone number data final search result is much more aligned with the user’s intent.more than 10,000 brands. As a result, billions of tasks are performed worldwide. Alexa can perform more than 100,000 ‘tasks’. In the future, this will go even further. See it as your personal assistant that goes everywhere with you. New gadgets have been developed for this, such as glasses, a ring and much more. Definitely something to
Can you optimize your website for BERT?
Not really. The only thing this confirms is ຫຼັກສູດອອນໄລນ໌ສໍາລັບຜູ້ຊ່ຽວຊານດ້ານການຂາຍ that it is important to write content that is focused on the user. Google is trying more and more to make the algorithms understand real human language, so that america email list we can process this better and better in our copywriting .
