With the arrival of Meta AI, real bridges are being built between different platforms. Users not only search for content, but also effortlessly retrieve real-time information from external search engines. Of course, I was curious to hear what Zuckersberg’s invention itself has to say about it, so here it goes:
What Meta has to say about the launch
“Meta AI has the potential to significantly improve Facebook’s social search experience. The integration of datasetAI technology, specifically Meta’s DeepText system, will enable the platform to understand text with near-human accuracy, enabling improved search results and a more personalized user experience. Additionally, AI-powered image recognition capabilities will automatically classify images, making them searchable even without captions or tags. Meta AI’s impact on social search will be substantial, contributing to a more refined and user-friendly search experience within the social ecosystem.”
search query Meta AI
Also read: The future of online findability: social search via Instagram, TikTok & more
What are the implications for social search?
Meta AI and TikTok
I think the arrival of Meta AI will be a big challenge for TikTok. To stay relevant, the social search engine itself will have to work hard. For example, TikTok uses semantic search techniques, which allow users to see useful and accurate search results. However, innovation never stands still. Artificial intelligence and machine learning are improving almost by the minute and therefore the search technology on TikTok will have to evolve along with it.
The challenge is mainly, I suspect, in the balance between optimizing the search functionality and ensuring privacy and security of personal data. In addition, TikTok can certainly make some optimizations to make the interface more intuitive. Maybe it’s the fact that I’m a millennial, but I find it super illogical how the navigation in the app currently works.
Meta AI and Youtube
If Meta’s users get easy access to indexed content, it will affect the time that visitors spend on YouTube. It doesn’t necessarily have to be negative south africa numbers but it depends on what the video platform does with it. Will they improve the algorithms to offer more relevant content? Will it change the way that ad budgets are spent? Or will YouTube perhaps also come up with new features?
Meta AI and Pinterest
Pinterest is also just a search engine, just like TikTok and YouTube. If you’ve ever wandered around Pinterest, you know that they top 10 destinations in europe are already expanding certain functions. For example, are you looking for hair trends? Then you can now click on which type of hair you mean, in addition to using search terms yourself. As an extra service from Pinterest, super handy!
