Today I want to talk about why you should not drastically change product categories in the
Feed if your advertising has been running for a long time
- The product category in the Google Merchant Center product feed is optional, but highly preferred. Based on these categories, the specialist is able to structure advertising campaigns not only middle east mobile number list according to categories, but also according to their effectiveness.
- If such a structure has existed for a long time and the campaigns work with a good plus, then a sharp change in categories can throw out of the rotation products that previously brought us a penny. Simply for the reason that in the filters, at the level of product groups, the old categories will be indicated, and not the new ones.
This situation can be easily remedied by reconfiguring product groups
but it’s a waste of time in the moment and a loss of revenue because these products fall out of rotation for a certain period of time.
It is quite easy to notice የመልቀቂያ ማስታወሻዎችን እንዴት ማሰራጨት እንደሚቻል these changes if you monitor each campaign on a daily basis, which, in turn, is responsible for its own separate category, but there are exceptions:
- so if the goods are all united in large groups, then the removal of a small share of goods from them will be almost imperceptible;
- it can also happen that in such “General” campaigns there is a significant budget limitation and the loss of part of the products will simply free up space for the display of other products, and this, in be numbers turn, will lead to the fact that the clicks will not change in fact, but they will already be other products that may be less effective. Plus, it hides this situation even more, because the volume of traffic remained the same;
