After the winter sales, Valentine’s Day is the second biggest shopping day of the year. With the increase in online shopping, customers have become accustomed to digital and their phones. This is where SMS marketing comes into play.
You can reach your audience anywhere in the world, and especially during Valentine’s Day, when they will be looking for the perfect gift for their partner.
Some statistics about Valentine’s Day
According to France Info, the average spending per person on a party in France reached 111 euros in 2020.
In the United States, the average person spends $164 on Valentine’s Day gifts, bringing the total to $21.8 billion spent that day.
With these numbers in mind, it’s no surprise that so many businesses are looking for different ways to stay top of mind with their customers.
It is in these types of situations that SMS marketing has a huge impact on how you communicate your offers leading up to that day.
Top SMS Marketing Strategies for Valentine’s Day
Stay professional with your customers
Valentine’s Day is a day that celebrates romantic relationships. Even if you appreciate advertising database your customers and are quite close to them, never use SMS campaigns to express your affection towards your customers. They will feel uncomfortable and probably won’t appreciate your sentimentality.
Anticipate your customers’ needs
According to Google Trends, people start looking for a gift for their significant other about two weeks before the big day. You can use this information to your advantage and start offering limited-time specials when customers are most eager to find a gift.
Personalize your SMS campaign
Segment your contact list to create a different SMS campaign for each type of audience. According to how to create content for social the National Retail Federation, men spend more than double as much as women on Valentine’s Day. Women spend more on activities and experiences than on material gifts.
Think of the singles Depending on the individual
Valentine’s Day can be just another day or a source of suffering. Prepare special offers for customers who don’t have (or don’t want) a partner in their life, whether it’s a discount for a “self-care” activity or a special offer exclusive to single people.
Remember that Galentine’s Day is celebrated on February 13th and is a largely underrated ge lists day that is aimed exclusively at the women in your customer base.
At Octopush, we are delighted to be your lucky choice for your SMS marketing campaigns. So, without further ado, here are some free SMS templates that you can send to your customers for Valentine’s Day, to show them that you love them too.
