2020 wasn’t the best year for most of us. a lot of clients from all industries churning. However, a great thing came about because of a crisis like the pandemic – business owners and entrepreneurs realized the importance of going digital, being accessible to all their audiences, and being able to cater to their clients without the need of having physical interaction. Through the help of you, our readers, SEO Hacker has been able to endure the difficult times brought by the pandemic. Additionally, this year has been full of experiments and updates that will affect the SEO industry in the years to come. Now that 2020 is coming to a close, let’s look back at the articles that you, our readers, have enjoyed reading the most: How to Use Keyword Mapping for SEO Using Keyword Stemming to Enhance your Organic Traffic Keywords are still one of the most common inclusions in any SEO strategy, which makes keyword mapping all the more important.
Through keyword mapping, SEOs can
streamline and improve the efficiency of their strategies by organizing, assigning, and optimizing the best possible pages for a specific keyword/topic. This is not a new strategy, but it is an underrated one where once properly done, SEOs can save more time and energy to invest in other ventures. Google Announces January 2020 Broad Core Update and the New Look Search Results Page January started with a core update and a new (minor) design for the SERPs (search engine results pages). This meant a lot of volatility and movements in search rankings for most SEOs. 2020 started with a blast and a lot of SEOs had their work cut out for them and already set the tone for 2020 where a lot of changes and experiments were done to the search engine, primarily to Google.
Introducing Google Analytics 4:
New Features and How to Set Up introducing google analytics 4 Through Google Analytics 4 or GA4, Google aims to evolve the tool along with shifts in consumer behavior, the need for better use of analytics, and new data privacy regulations. Using the app+web property as a foundation, Google came out with GA4 where users can enjoy the following: Smarter Marketing Insights using Machine Learning Deeper Integration with Google Ads Customer-Centric Measurements and Better Understanding of Customer Life Cycle New Data Controls How to Handle Pagination for SEO Pagination is one of the trickiest problems that SEOs experience since improper optimization of paginations could lead to multiple pages being flagged as duplicates. A lot of SEOs assume that pagination is bad for SEO, which isn’t really the case.
It’s more complicated than that since
proper optimization of paginations could lead to some benefits. How to Optimize for Google News Google news is a news aggregator feature by Google that was introduced back in 2002. Google News collates news articles from its list of verified websites and serves it to users based on their interests and location. It is available in more than 60 regions and 35 languages. Through Google News, users are able to access fresh local and worldwide news. This means that publishers and websites that primarily serve up-to-date news and current events need to know how to optimize for Google News to further reach new audiences. How Digital Marketing Companies are Affected by COVID-19 As mentioned earlier, the pandemic has affected a lot of businesses and industries and Digital Marketing is one of them.
Which is why we asked digital marketers
around the world how the pandemic austria phone number library affected their businesses and what they’re doing to stay afloat in these difficult times. How to Get in Google News The earlier mentioned article where we teach you how to optimize for Google News involves your website already being eligible for the news aggregator. In this article, we discussed how publishing and news websites are able to gain the eligibility to enter Google News and have their articles enjoyed by a wider audience-base. 2020 was a year full of anxiety and uncertainty. There was so much going on around the world that it also affected the way how people search. With the year 2020 now ending, it is now time for us to look forward and prepare for what’s to come in 2021.
It is no secret that SEO is an ever-
changing game. From the words of Prabhakar Raghavan, Google’s Head of Search: “Search is never a solved problem”. That is why Google continues to innovate and we SEOs should do the same. 2021 is going to be an exciting year for SEO and the best time to optimize is now. Here are the things that you should prepare for SEO in 2021. Optimizing for Core Web Vitals and Page Experience Google’s announcement of the two new ranking factors, Core Web Vitals and Page Experience, last May was one of the biggest announcements they had in recent years. They then announced in November that these two new ranking factors will be integrated into the algorithm by May 2021.
Most of the things that make up Page Experience
are already part of the current greenletter: revolution at the backend of civilization algorithm. What Google did is take all of these ranking factors such as speed, mobile-friendliness, security, etc., and group them together to have a holistic view of what provides users with the best user experience. web vitals chrome extension screenshot The other ranking factor, Core Web Vitals, is made up of three metrics namely: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These three metrics deal with the overall performance of a webpage such as how long does it take before a user can interact with the page or how long does it take for the largest image to load.
According to Google, the Core Web Vitals
will continue to evolve throughout the bw Lists years but for now, these three metrics are where SEOs should focus on. For a full guide on each metric of the Core Web Vitals and Page Experience, check out these guides that we have published: Core Web Vitals Guide Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS) Page Experience Search Intent is More Important than Ever Search intent is not a new concept to SEO but 2021 is really the time where you should go all-in on it. One of the reasons why Google continues to dominate the search market is itsmost relevant search results and it has always been that way.
