Social media and SEO require different strategies, but they can reinforce each other well. Social media are increasingly used as search engines. The question is also whether social media, with social search , will replace the current ‘standard’ search engines.
The difference between Google and social media as search engines is blurring. In this article I will discuss the SEO strategies that you can apply to your social media, so that you can reach your target audience (better) and get more engagement. I recently read this article on HubSpot , which inspired me to list 8 tips.
Increase your social media reach
To attract more people to your website, incoming links (backlinks) are important for SEO. But you can telemarketing dataalso generate more search traffic in another way, namely with the reach of social media. With the research of Newcom you get a good impression of how it is with the use of social media in the Netherlands.
To increase your reach, more and more people need to share your content. For this, you need to increase the number of followers. An easy solution is of course to buy fake followers, but this is strongly discouraged . Instagram can immediately remove these followers (a waste of your money), the crazy messages that these bots leave can seem strange to your real target group and Instagram can delete your account. And the latter is a real waste.
Of course, you can also buy likes, but they are nothing more than nice numbers. These bots will not care about your business and will not convert into actual customers. In short: they are of little use to you. You can better focus on creating quality content, connecting with your audience and building a strong relationship.
As I wrote earlier, the line between search engines and social media platforms is becoming increasingly blurred. You probably already have a keyword strategy for your website. Try to apply this strategy to your social media strategy as well, if possible.
You do this by doing research per social media platform and discovering which keywords are most popular per platform . Look especially at the keywords that are relevant in your industry.
The right keywords for social media
Some tips on how to find the right keywords or keywords:
Let’s say people can’t remember the name of your brand. What phrases or words would they use to describe your business anyway? south africa numbers For example, if they were searching for a specific sports store, they could use words like “sports shoes,” “tennis racket,” or “water bottle.” These are valuable words that definitely shouldn’t be missing!
If you have a lot of competitors using the same keywords, you should add specific words that fit your brand. acas in 2024: what a difference a year makes For example, in the case of your sports store, (if relevant) you could use the words “cheap sports store” and/or “sports store in [city name]”.
