As part of their ongoing commitment to strengthening inbox protection. Gmail and Yahoo have announced new standards for bulk email senders .
Two key players in the email space, specifically. How will Gmail and Yahoo service providers, have announced major changes to their approach to spam management. These changes will impact your practices as a marketer.
What exactly are these changes? How will they impact your current How will Gmail and Yahoo strategy? More importantly, what actions should you take to ensure your emails comply with current regulations? This article will answer these questions and provide you uae email list with practical advice on how to adapt to these new provisions.
Gmail and Yahoo announcements for 2024
The encouraging part of this announcement is that both email service providers announced similar updates. They each emphasized adopting stricter authentication standards , simplifying the unsubscribe process for promotional emails, and requiring senders to keep their spam complaint rates below a set threshold.
What does this mean in concrete terms for shippers?
In reality, this should not affect you significantly, except for the DMARC policy. Normally, Webmecanik has already guided you in the implementation of best practices.
In order to be considered a trusted sender in 2024, both Gmail and Yahoo have outlined three key changes that senders should prioritize:
Authenticate your email address : Standard protocols such as SPF, DKIM and DMARC will be the 7 most important website engagement metrics for your business used to validate the identity of senders
Make it easy to unsubscribe : Senders should include a How will Gmail and Yahoo one-click unsubscribe link in their emails, making it easy for recipients to unsubscribe
Only send emails requested by users : Gmail and Yahoo are increasing aleart news spam monitoring. Senders must therefore ensure that their spam rate does not exceed a certain threshold. It is up to you to ensure that you have a good optin and optout policy in place.
How the Webmecanik team helps you
In the Webmecanik Portal, everything has been done to tell you if your SPF and DKIM configuration are correctly established for the domain names you use to send your emails. We have recently added a verification tool for the DMARC configuration
