In the digital age, having a website for your business is essential, but simply having a website is not enough.
Creating a website as one of the channels through which you conduct business operations is really just the beginning.
Because yes, you did it, you made a website, now what?
What’s your next step?
First, you’ll fill it with quality content that your target audience is interested in. Then, you’ll make sure everything is smooth so you don’t turn people off.
These are just some of the key points. Honestly, the work never stops.
Let’s see which are the 7 most important sms services website engagement metrics that should become a mandatory part of your analysis.
1. How many visitors does your website actually have?
When it comes to your website visitors, two basic things you can follow are:
- Unique website visits
- Total website visits
Unique Site Visits represents the number of visitors who visited your website during a given reporting period.
That is, if one of your visitors visits your site on Monday and then again on Tuesday, the web analytics platform will recognize that this is the same IP address and the two visits will be counted as one.
Unlike unique website visits, total website visits account for an absolute number of every website visit.
However, it is important to note that the method of counting unique website visits may not always be accurate. Most web analytics platforms use cookies to remember these visits, and if a visitor deletes their cookies, a new visit will be counted even if they have already visited the site.
Therefore, it is recommended that you focus more on the total number of visits to your site, which will give you a more realistic picture of your site’s overall traffic. Learning the basics of web analytics will help you understand how to calculate unique visitors and total site traffic.
2. Number of return visitors
The percentage of returning visitors is another important metric as it shows how interested your website is among your target audience and therefore where you stand when it comes to their loyalty to your website.
New visitors are visitors who first appear on your website and returning visitors are returning visitors.
Source: Analytical Edge Help
Currently, Google remembers visitors for a period of two years.
This 10 optimizepress alternatives to increase lead conversion rate means that if someone visits your website during this period, they will be considered a returning visitor. If he visited the website before that period, he will be considered one of the new visitors.
For example, if you notice that the number of returning visitors is significantly higher than the number of new visitors, it means that you should keep the strategy you are currently using but also focus on bringing in new visitors, and vice versa.
Statistics show that 30% of returning visitors is good, 50% is also good, but as many others have pointed out, it depends on your website, your industry, and your goals for your website.
3. Average session duration and average page dwell time
Sessions are actually visits to your website, and average session duration is the average time visitors spend on your site during those sessions.
Databox explains how Google Analytics puick signs calculates this time: Google Analytics calculates the average session duration by dividing the total duration (in seconds) of all sessions in a specified time range by the total number of sessions in the same time range.
Unlike average session duration, average time on page calculates how long visitors spend on specific pages of your website.
Most websites, when a visitor pays a certain level of attention and spends some time on the page, a pop-up window appears and enhances his interest. For example, a pop-up window can appear after a certain percentage of scrolling. You can use the PopTin tool to easily insert pop-ups into your website. With them, you can increase visitor engagement.
For a more accurate analysis and better understanding of what’s happening on your website, it’s best to observe these two website engagement metrics, average session duration and average time on page.
