GA4’s latest update has created new options for digital marketers and analysts to count conversions with two different methods.
Apr 18 | 4 min read
ga4 flexibility conversion counting
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GA4, or Google Analytics 4, has announced a new update that can make tracking conversions more flexible for marketers and digital teams. In this article, we’ll help you understand what changed with the update and how marketers can benefit from the new “once per session” conversion counting method.
Is the New Conversion Counting Method
The new update for GA4 allows users to have more flexibility and customization options for counting conversions. Based on your goals for your conversion metrics, you can pick the best option for your needs.
If you want to track user behavior and individual conversions, then the Whatsapp Database “once per event” setting is best. However, if you want your data to match with Universal Analytics and maintain consistency, then you can pick the “once per session” option.
When it comes to tracking analytics, variety is always helpful. Because every company operates differently, not all data sets have the same value. The new GA4 updates demonstrate how Google is listening to users and providing more options within properties. Digital marketers can hopefully look forward to even more updates and options from GA4 in the future.
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The Change Benefit Marketers
By having the two options for tracking conversions, users are now able to customize how they get their metrics and how conversions are tracked. Because conversions are such an important part of digital marketing, Canada Emaillead having options and being able to match analytics systems like GA4 and Universal Analytics, makes it easier for marketers to create reports that satisfy shareholders.