Excessive use of text , the wrong choice and inappropriate size of fonts and buttons , are just some of the bad practices and reasons that force the newsletter recipient to adapt the display. Email suddenly becomes cumbersome and rude to the reader, and research shows that 80% of recipients delete these confusing and incomprehensible messages. When creating newsletters for mobile devices, there are some special features to consider, including touchscreens and smaller screen sizes . This requires content to be adapted differently than for traditional screens.
Responsive Email Design (RED) your email marketing
Every part of the message – from the sender, title, content to the form itself, must be adapted and optimized in such a way as to stimulate the recipient and induce him to realize and fulfill the purpose, for which the message was sent.
In recent years, one of the most important innovations in the field of email marketing take email marketing service is Responsive Email Design (RED) , which allows you to create a single version of the site and use the same template generically on various platforms and devices.
Create with a small screen in mind
The basic principles of responsive design include:
- sober and minimalistic shape ,
- use of one or maximum two columns for vertical display ,
- less text ,
- larger font size,
- clear images ,
- strong color contrast ,
- using buttons instead of links .
Respecting these principles makes reading easier even outdoors or in less than optimal lighting conditions . The recipient’s interaction with the touchscreen is different, clicking on links is more difficult due to the use of fingers , which are less precise than a mouse.
Instead of links, we suggest using buttons , spaced apart from other text or images for ease of use. While the unsubscribe link should we are a dynamically developing company be clearly visible, place it at a safe distance from other content in the message, preferably in the footer of the newsletter.
Email clients
Your email marketing provider should provide you with a basic preview on multiple devices . Check your template and make sure it works properly on both desktop and multiple mobile devices , such as iPhone, iPad, Android, and Android tablets. In this regard, we recommend that you have control email addresses from different email data on clients, such as MS Outlook, Mozilla, Thunderbird, Gmail, Yahoo, Apple mail, iOS or Google Android mail, due to their specific features in displaying form and content , because, unfortunately, not all clients support responsive form on mobile devices.
