Great subject lines can lead to a higher open rate. However: if they are not related to the content of the message, you could miss out on this opportunity. Or worse, a subject line that has nothing to do with the message could cause your recipients to report it as spam.
4. Be concise in your message
Don’t fill your messages with an endless bulk email marketing services wall of text. Based on the amount of time your recipient spends reading your message ( 11 seconds ), if it’s too long or crowded you could lose the reader . Instead, create short, concise messages that grab the reader’s attention and focus on one topic .
Include all the details on the landing page, where the reader will be redirected after clicking the link.
5. Focus on the benefits
To encourage the reader to convert, it is not enough to simply list the features. Listing the benefits, however, is possible. Instead of just describing what a product contains, include in your message all the great benefits that the reader will get by using your product. Accentuate its usefulness and allow the reader to try this product by clicking directly on the link .
6. Consider the location of your call to action
Call to action buttons should be placed before the break in your message – not at the end. Don’t be afraid to place multiple call to action buttons within your NL, just make sure at least one is above the break line.
Should all call-to-action buttons lead greenletter: revolution at the backend of civilization to a destination or should they be a choice? Until recently, we would have advised you to choose a destination. But we have noticed changes in modern email readers: the use of multiple destination locations has surpassed the use of a single one .
Insert links in the first words of the sentence
Insert a link in the first words of the first sentence of the first paragraph, it is precisely here, in fact, that the reader places his gaze when he opens the message. In this way you can also increase clicks on opened messages.
8. The call to action must be interesting and attractive
The text in your call to action button fans data should be designed around the benefits you are offering the reader. Generic words like “Download,” “Submit,” and “Click Here” will most likely not pique your reader’s interest. Instead, use phrases like “Join the Fun” or “Get the Benefits Now.
