Was the timing of this core update ill-timed? There are obviously winners and losers for this core update, so let’s find out what this core update entails. December 2020 Core Update Google Announcement of December 2020 Core Update As mentioned Google announced the December 2020 core update on December 3 and started rolling it out on December 4. released this year which is released 7 months after the May 2020 Core update. Much like with other core updates, the December 2020 Core Update led to some winners and losers in the industry. Especially from December 3 onwards since the SERPs became volatile during those days while the Core Update was actively rolling out.
Since there have been numerous core
updates released since last year, there are numerous resources that can help you deepen your understanding of what core updates entail and how exactly can you “optimize” for them: How to Recover From Google’s Broad Core Algorithm Updates Official Google Advice on Core Update Recovery SEO Checklist: Optimizing After A Core Update What webmasters should know about Google’s core updates SERP volatility Here are some screenshots of sensors from different tools that show the same conclusion – SERPs were extremely volatile during the initial roll-out of the core update CognitiveSEO signals CognitiveSEO Signals SERP Volatility SEMRush sensor SEMRush Sensor SERP Volatility Accuranker grump rating Accuranker Grump Rating SERP Volatility The problem with the December 2020 Core Update Although the December 2020 Core Update has not been full of surprises (yes, traffic spikes and drops are fairly normal during core updates), there were a lot of voices of opposition primarily because of the date when the core update was released.
Here are the facts: The core update was
released right after Black Friday and Cyber Monday sales, which is actually a good thing since none of the currently performing websites were affected during the season of these sales. The core update was released just before the Christmas season. The problem with this is that a lot of websites are suffering from the effects of the pandemic and are hoping to, at the very least, make some profit during the coming Christmas season. A lot of SMBs are expecting to leverage some of their search success to have made some sales. Additionally, in an old tweet by Matt Cutts during his stay in Google, mentioned that they tend to avoid release major algorithm updates during the holiday season: Matt Cutts Tweet What is an event schema markup? Quick Answer: Schema is a type of code that help search engines (like Google) better understand the content on a given page.
This is used to present more informative and
“rich” results for users. So using event schema markups will help Google know you’re hosting and promoting events. This can really help optimize your pages, so they’re more likely to pop up on the SERPS. Overview Does your business or organization host events? Do you use your website to promote it? Do you want more attendees? If your answer to these questions is yes, the Event Schema Markup could help you out with that. Structured data may not be a direct ranking factor but it does help search engines better understand the context of websites. It is especially helpful in Google. By properly marking up your Events pages with Event Schema, you’re helping Google understand your pages better and in return get more traffic through Rich Results.
Event schema is one of the supported structured
data types by Google for Rich results argentina phone number library which makes your website more visually appealing in the search results, increase your organic presence, and ultimately, attract more clicks. What is Event Schema? The Event schema is a type of structured data markup that informs search engines that a certain webpage is about an event that is happening whether offline or online, such as concerts, seminars/webinars, gatherings, and more. How to be Eligible for Event Rich Results To be eligible to appear for Google’s Event rich results, you have two options: Add your event to a third-party website that implements Event schema markups This is the easiest option out of the two.
There are a lot of events aggregator websites
where you could simply create an account and post your event details. If the website automatically implements Event schema across their pages then your event may be eligible for rich results. However, there are disadvantages such as you won’t be able to manually implement edits to the schema markup, monitor its performance in Google Search Console, and traffic won’t be going directly to your website. Implement Event schema markup using a plugin in your CMS or by manually implementing it through HTML Most content management systems like WordPress have plugins that could help you with implementing structured data markups across your website. You just have to fill in the details and identify which pages the markup is going to be implemented.
But if you prefer doing it manually or your CMS
doesn’t have plugins to automate the the subject must be in line with the theme of … process, you could write the JSON-LD code and manually implement it through HTML. There are a lot of formats out there that you could simply copy, paste, then edit. I’ll be giving examples below. Event Schema Properties For the full details on each property, read Google’s full documentation for Event Schema. Required Location Name Startdate Optional Descripti paste then fill up with the details of your event and simply implement them to your webpages.
This includes the required properties and some
of the optional properties like description and qatar data image. While this is already acceptable, it is still best to provide as much information as possible.This works best for manual applications but if you’re using WordPress, I wrote an article about the best pluginsacross your website.
