The company uses Telegram as a complement to its YouTube channel. The most popular videos on YouTube are shared on Telegram. This way, followers who may not spend much time on YouTube receive notifications of the most interesting videos. Washington Post The largest US newspaper uses Telegram to encourage readers to consume more of its content. How did it do it? Washington Post publishes short announcements of the hottest and most current news stories, around 5 posts a day, to update its followers who don’t have enough time to consume the full story, providing the highlights of each news story.
This is a convenient
way to retain audiences on your Telegram channel and spark telegram blast the curiosity of those who want to read the full story on the newspaper’s website. Audience-created channels also help in brand strategy This is the case of Netflix and Amazon Prime Video. Both companies do not have an official Telegram channel, but they allow their audience to create channels with updates on movies, series, releases, quizzes, behind-the-scenes and much more. Learn about the two cases below.
Netflix With over 430,000 subscribers
Netflix’s main (unofficial) Telegram channel posts various it is better to focus on measurable advantages types of content every day, ranging from links to its newly released projects to reviews and behind-the-scenes photos of the most famous characters and actors. The channel focuses on delivering first-hand content and information to its audience, informing the public about the platform’s news and making the product more interesting by creating an exclusive environment for users who are on the Telegram streaming channel. If you want to see how Netflix and other brands are doing on TikTok, check out this article I put together to help you understand brands’ engagement strategies on the short-form video app.
BONUS: Prime Video With over
1 million subscribers, Amazon Prime Video’s unofficial channel has buying house b the same focus as Netflix: promoting Amazon movies, photos of characters and actors from the plots, and internet articles about the shows that are booming on Amazon. In addition, Telegram channel subscribers can select the language in which they will receive notifications about the films they are most interested in. How can I make my brand successful on Telegram? The sense of community and exclusivity of information that Telegram channels generate for their subscribers is the key to keeping them active and encouraging them to interact with brands on the app.
