Marketing automation is all about sending the right message, at the right time, to the right person, on the right channel. Statistics prove that email is a favorite channel with 4 billion daily users and 306 billion emails sent and received each day. About 64% of businesses use email marketing. However, 40% of consumers say they have at least 50 unread emails in their inbox, and about 45% of all emails sent each day your marketing emails considered spam. It is therefore essential to be there at the right time, especially thanks to AI email marketing.
How Marketing Automation Powers Email and AI
Examples of using AI in email marketing
Upcoming AI Email Marketing Features
How Marketing Automation Powers Email and AI
Webmecanik Automation allows you to automate the sending of emails efficiently. By australia email list integrating artificial intelligence, it becomes possible to save time, optimize campaigns and improve the customer experience. AI personalizes messages and sends them at the best time to maximize impact. It strengthens existing features, allowing you to go further in automation and marketing performance. By combining these strategies, you get a high-performance tool to effectively reach your target.
Examples of using AI in email marketing
The goal of Webmecanik Automation is to help companies improve their engagement, particularly by improving the opening rates of your emails, improving the number of clicks and actions, but also optimizing workflow performance.
We have therefore chosen to integrate 3 new features:
AI-powered object generation and AB testing
Optimized email sending
AI-powered campaign optimization (optimizing the timing between the different steps of a workflow
Case #1: Generating objects for your marketing emails
Webmecanik has implemented an AI feature to generate high-performance the 7 most important website engagement metrics for your business subjects and test them using A/B testing. Generative AI optimizes email subjects with predefined or customizable prompts. In just a few clicks:
You set your prompt (content / emoji / employee tone)
You select or regenerate the object you want
Your email subject is usable
Webmecanik automation suggests email subjects using AI
Within Webmecanik Automation, there is an additional feature: your dy leads marketing emails AB testing of email subjects! You don’t know which email subjects to choose from the generated ones? Use them all and A/B test them for 2 additional clicks.
Select up to 5 email subjects
Choose your sample size and test duration
Send the winning item to you entire database.
Explode your opening rate
A/B testing optimized thanks to AI with Webmecanik Automation
CASE #2: AI-optimized email sending
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Webmecanik has implemented an optimized sending feature that uses AI to determine the best time to send emails to each contact. This feature is based on past interactions, such as email opening times, page visits, etc. AI identifies the best time for each sending. If no data is available, AI uses the most recent activity or sends the email immediately. This innovation improves email opening and engagement rates and targets your emails based on each contact in the database.
